How not to do public relations

On Nov 6 2013 at 12:41 PM J.P. Morgan announced on their Twitter account:  “It’s a #TwitterTakeover: We’ll host our 1st live Q&A on leadership & career advice w/a leading $JPM exec on 11/14. Use #AskJPM to submit a Q”.  Due to the backlash that they received on Nov 13, 2013 they cancelled the event with the statement:  “Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board.”

This video, created by ThePuppetsCan Hear You CNBCs Digital Workshop, has actor Stacey Keach reading some of the responses that the company got via Twitter:

To read over some of the other comments visit:

3 responses to “How not to do public relations”

    • I agree. Others asked that question about Dimon on Twitter as well. 🙂 I also wonder if the person who came up with the idea to hold a Twitter event still has a job. 🙂

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